The Fit to Grit Cast
Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
Episodes
312 episodes
Why Your Studio Pricing Isn’t Converting Clients
Afraid to show your prices? You're not alone—but that fear might be costing you big time. In this eye-opening episode, we dive into a startling statistic: fitness studios with transparent pricing communication see 23% higher revenue than those ...
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17:12
Website Pricing Secrets That Boost Studio Growth
Did you know that fitness studios showcasing strategic pricing on their websites experience 25% higher client inquiries and acquisition? This striking statistic from MindBody research contradicts the common practice among studio owners who deli...
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18:40
How Your Studio’s Look Impacts Pricing Power
What if your pricing strategy could boost conversions by 30%? That's exactly what happens when fitness studios align their visual pricing displays with strategic verbal communication.Many studio owners excel at verbal sales pitches but ...
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19:33
Why Fitness Studio Growth Depends on Experience
Ever wonder why some fitness studios instantly command premium prices while others struggle to justify their value? The secret lies not in what they charge, but how they communicate that pricing to potential clients.Pricing confidence i...
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17:12
How to Build a Studio Culture That Boosts Retention & Loyalty
Most fitness studio owners face a costly problem they don't see coming until it's too late: a disconnect between their personal values and studio culture. This fundamental misalignment leads to frustration, team turnover costing upwards of $39,...
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11:53
How to Build a Studio Culture That Boosts Retention & Loyalty
What happens when a successful gym reaches a breaking point? In this revealing conversation, former CrossFit gym owner Tyler Sullivan shares his 13-year entrepreneurial journey from startup struggles through exponential growth to a successful b...
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47:52
How to Create Gym Offers That Actually Get Clients to Act
Studio owners, are you tired of running challenges that attract bargain-hunters instead of ideal members? Ever wonder why your "lose 10 pounds in 10 days" promotions bring in crowds but fail to convert to paying clients?The Fit to Great...
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14:18
Why Gym Owners Can’t Ignore This AI Shift
What if the key to health was simpler than we've been led to believe? Mohamed, Chief Strategy Officer at ABC Fitness and founder of Sweatworks, challenges the notion that healthy living is unaffordable or inaccessible. "You just have to move fo...
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41:50
How to Use Client Testimonials to Boost Gym Credibility
What happens when your outstanding results aren't enough to convince potential clients? That's the frustration Zach Coleman faced in his early business days, discovering that without documented testimonials, each new client relationship started...
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14:11
The Lost Art of Local Fitness Marketing
What if everything you've been told about building a successful fitness business is wrong? In this eye-opening conversation with Paul Waters, a 25-year veteran of the health and fitness industry, we challenge the conventional wisdom that bigger...
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52:45
Avoid This Scaling Mistake Fitness Studios Always Make
Ready to take your fitness studio to the next level? Before you sign that lease for a second location, pause and listen. The journey from running a single successful studio to managing multiple thriving locations isn't just about ambition—it de...
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15:03
Why Your Gym Feels Intimidating — And How to Fix It
The fitness industry has long overlooked an essential truth: while exercise improves mental health, most gym environments actively create anxiety and stress. Gabriel Sclean, founder of Angel Gyms in London, is revolutionizing the personal train...
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38:02
This Social Strategy Keeps Fitness Studio Clients Coming Back
Frustrated with social media marketing that doesn't deliver results for your fitness studio? You're not alone. The problem isn't social media itself—it's how you're using it.Most studio owners experience what I call "marketing fatigue"—...
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18:58
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How a Mobile Fitness Business Grew Without Ads—Just Real Connection
Chelsea's journey from Division I volleyball scholarship athlete to mobile fitness entrepreneur reveals how authentic passion transforms into sustainable business success. After playing at Eastern Kentucky University and working with USA Volley...
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46:38
How Retention Can Boost Your Fitness Studio’s Profit
What's the single most overlooked metric that could transform your studio's profitability? Retention. While many studio owners chase endless promotional challenges and acquisition strategies, the true path to sustainable growth lies in building...
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16:25
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Turning Disability into a Superpower: Creating an Inclusive Business Culture
Disability isn't a limitation—it's a superpower. That's the transformative message Kevin McCann brings to our latest conversation on the Fit to Grit podcast. Born with cerebral palsy that affects his ability to walk independently, Kevin has tur...
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28:10
How Proper Pricing Positions Your Fitness Studio for Profit
Pricing isn't just about what you charge—it's a sophisticated form of communication that shapes how potential clients perceive your studio's value. Studios that strategically optimize their pricing see an 11% profit boost year over year, compar...
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18:31
How AI and Leadership are Shaping the Future of Fitness
The boundary between technology and wellness is blurring, creating revolutionary opportunities for fitness professionals and businesses ready to evolve. Mike Hansen, a 25-year veteran of the fitness industry turned business incubator, shares hi...
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39:07
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How Fitness Studios Use Communication to Build Brand Trust
The fitness industry is rapidly evolving beyond physical training into spaces where people seek community, mental well-being, and genuine human connection. At the heart of this transformation lies the crucial element that can make or break your...
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15:25
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How Overcoming Injury Led to Helping Others Break Limits
"I was told that maybe I would never walk properly again. Hearing that, something in my mind clicked and I said, no, that's never going to happen."These powerful words from Stuart capture the essence of resilience that defines both his ...
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59:38
Let Your Clients Sell for You
Struggling to grow your fitness studio despite investing in expensive lead generation tactics? You're not alone. Many studio owners find themselves trapped in a cycle of diminishing returns from traditional marketing—paying for ads, making cold...
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18:43
Educating for a Healthier Future
What happens when a father witnesses his teenage daughter struggle with an eating disorder in a world dominated by Instagram-perfect bodies and misinformation? For Todd, it sparked the creation of EdiFit Education, a revolutionary approach to h...
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55:38
Why Your Brand Is Invisible
Reputation management isn't just about damage control—it's the cornerstone of sustainable business growth that too many organizations overlook. When business owners feel frustrated by lackluster results despite investing in marketing, the probl...
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17:21
