The Fit to Grit Cast
Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
Episodes
292 episodes
Let Your Clients Sell for You
Struggling to grow your fitness studio despite investing in expensive lead generation tactics? You're not alone. Many studio owners find themselves trapped in a cycle of diminishing returns from traditional marketing—paying for ads, making cold...
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18:43
Educating for a Healthier Future
What happens when a father witnesses his teenage daughter struggle with an eating disorder in a world dominated by Instagram-perfect bodies and misinformation? For Todd, it sparked the creation of EdiFit Education, a revolutionary approach to h...
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55:38
Why Your Brand Is Invisible
Reputation management isn't just about damage control—it's the cornerstone of sustainable business growth that too many organizations overlook. When business owners feel frustrated by lackluster results despite investing in marketing, the probl...
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17:21
From Weight Loss to World Change
What if America's health crisis could be solved by better education? Ashton believes it can. After his personal transformation from a 300-pound high school athlete to losing over 110 pounds through lifestyle changes, he discovered a critical ga...
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58:27
Your Clients Are Searching...But Can They Find You?
Have you ever felt like you're constantly creating content but not seeing the results? You're not alone. The disconnect between what businesses say and what audiences need to hear is the fundamental challenge most brand owners face.With...
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12:55
Why You Need to Build a brand
When a severe health crisis forced Christy Renee Steele to reevaluate her priorities, she made a radical decision that transformed her life: selling nearly everything she owned to become a digital nomad. "Health is our greatest wealth. Time is ...
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51:33
Being the Best Isn’t Enough—Here’s Why They Passed on You
Stop wasting your fitness studio's marketing budget on expensive digital ads that drain resources and deliver minimal local results. The truth? When you're a local business, you don't need to follow the e-commerce marketing playbook that demand...
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14:51
The New Era of Fitness and Wellness
What happens when weight loss drugs are prescribed without behavioral change support? Fitness and biotech consultant Nathan Hyland offers a compelling perspective on the rapidly converging worlds of wellness and biotechnology, with particular f...
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55:59
Escaping the Lead Generation Struggle
Are you feeling overwhelmed by the constant chase for leads? In this episode, we're tackling the misconception that more leads translate into greater success. Join me as I share my personal journey of breaking free from the lead-generation trap...
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20:00
Leadership and Growth in the Fitness Industry
In this engaging episode, we dissect the essential dynamics between visionary and operational mindsets in the fitness industry, featuring insights from Vanessa Severiano, a veteran growth strategist. As a consultant with over 24 years of experi...
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54:25
Essential Insights on Studio Growth Strategies
Are you struggling to decide between hiring a marketing agency or an in-house director for your fitness studio? This episode addresses the critical choices studio owners face as they navigate their growth stages. We unpack the effective strateg...
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21:27
The Hard Truth About Gym Debt Most Owners Miss
Ever wondered how a repossessed Honda Accord and a mountain of $130,000 in debt could spark a journey to financial redemption? Billy Hofacker, our guest on this episode of the Gym Break Cast, shares his inspiring story of overcoming financial h...
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37:16
The Key to Sustainable Marketing Success
Struggling to balance the urgent with the essential in your gym's marketing strategy? Discover how to master the art of balancing short-term wins with long-term growth in this enlightening episode of the Gym Break Cast. We unravel the complex r...
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26:05
The Smartest Way to Beat Your Competition
Unlock the secrets to thriving in the highly competitive fitness landscape with Tessa from Pipeline Solutions, our special guest on the Fit to Grit cast. A former NCAA D1 softball player turned fitness coach and entrepreneur, Tessa brings a wea...
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36:59
Break Through What's Holding You Back
Unlock the secret to overcoming marketing fatigue in your studio or athletic-driven brand with our latest Gym Break cast episode. Join me, Zach Coleman, as I reveal personal insights from my journey as a business owner and marketing agency lead...
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18:28
Are You in the Right Community for Success?
Discover the secrets of community-driven success in the health and wellness industry with our guest, Brian Von Aiken. As a seasoned veteran, Brian shares his journey from working with Tough Mudder to founding the Wellness Growth Mastermind—a dy...
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31:02
The Marketing Word We Avoid
Discover the secrets behind transforming your gym or studio business as I, Isaac Coleman, unravel the complexities of marketing that might hold you back. With insights drawn from my extensive experience in the sports and entertainment industry,...
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12:36
Attract Better Clients for Bigger Wins
Life can often feel like a game, one where strategy, humor, and unexpected inspirations guide us through its complexities. Imagine viewing your everyday challenges as levels in a video game, where you learn to laugh off minor annoyances and foc...
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30:08
Focus on Building a Community, Not Just Chasing Leads
What happens when you stop chasing leads and start nurturing real connections? Discover the answer as we navigate the delicate balance of personal authenticity and brand evolution. Reflecting on my own journey, I share how aligning my content w...
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20:53
Are Referrals Still Worth It in Today's Market?
Discover the secret to building business connections that last. Join us for an engaging conversation on the importance of networking and relationship-building in the photography and branding industries. Tune in as we discuss how attending event...
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29:44
Stand Out Now! Make Your Business Unforgettable
Picture presenting yourself as a work of art or a luxury brand—how does that impact your perceived value? We promise you'll discover the fascinating synergy between value and personal branding in our latest episode. Through the lens of iconic a...
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29:47
Breaking Free from the Sprint Cycle: Work Smarter, Not Faster
Unlock the secrets of blending speed and strategy for sustainable business growth. Join me, Zach Coleman, as I engage in a riveting conversation with a partner from Superfit Grow, where we analyze the traps of sprint-oriented goals that numerou...
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17:47
Elevate Your Business by Embracing Change
Unlock the secrets to balancing leadership, mental health, and business growth with insights from Zach Colman, an experienced CMO and marketing firm owner. Discover how acknowledging and managing mental health challenges can be a game-changer f...
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17:03
