The Fit to Grit Cast
Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
The Fit to Grit Cast
Stand Out Now! Make Your Business Unforgettable
Picture presenting yourself as a work of art or a luxury brand—how does that impact your perceived value? We promise you'll discover the fascinating synergy between value and personal branding in our latest episode. Through the lens of iconic artworks like the Mona Lisa and luxury brands like Ferrari, we explore the significant role of language and presentation. Whether you're a photographer aiming to capture that one-in-a-lifetime moment or a professional refining your unique value proposition, the words you choose can elevate your brand remarkably.
Join us as we navigate the transformative journey of personal growth through adversity, sharing pivotal moments that lead to self-discovery and lifestyle shifts. I open up about my own experience of breaking away from unhealthy habits and embracing physical activities like boxing and soccer. These experiences highlight the importance of introspection and finding balance amidst the relentless pursuit of success. We delve into how reconnecting with oneself can catalyze profound changes in both personal and professional realms.
In a world where social media seems omnipresent, standing out becomes a daunting challenge. We shed light on the pitfalls of relying solely on follower counts to secure clients, emphasizing the irreplaceable value of genuine networking and personal interactions. Hear from seasoned professionals about the psychological toll of digital dependency and the need for a strategic approach to personal and professional branding. As we critique the transactional nature of online platforms, we advocate for real-world connections and offer insights into navigating the social media-saturated market effectively.
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
They're like I want to grow a follower account, because they assume that if they grow a follower account they can just make a post about a membership and they're going to get a million clients coming into the door.
Speaker 2:You could go to a thrift store right now and look at a picture from the Grand Canyon 100 years ago, and I saw one that was for sale for $140. The things just get more valuable because, as things from the past get further and further and further away, from us, the more we wish Not just more valuable, but artists.
Speaker 1:and photography is probably the best example of branding, because you could find a picture, you could find a picture that you find so valuable, like you could find a picture of the grand canyon and never been to the you know arizona and been like wow, like I've never been there, I want that. It could be worth to you ten thousand dollars. For another person it's's like oh, I live in the can, I don't want that picture Right.
Speaker 2:So yeah, you have an example.
Speaker 1:Yeah, you have the ability to that. That's, that's where personal branding and I think I think musicians and mostly famous painters and designers were the ones that value really came from, because Mona Lisa's priceless, oh my God. Ones that about where value really came from, because mona lisa's priceless.
Speaker 2:Now, oh my god. Yeah, you know you don't call a ferrari, it's just a ferrari. It's just a lamborghini, it's just a really nice house. You always just decide it basically that's a, that's a ferrari. You know what I mean. But if I'm like this is just a coffee cup, not very valuable, it's just a coffee cup. This is just a water bottle, this is. It could be just a table to some people, but it's like a $1,500 table. It's a table, it's, it's, it's so the word. Just when you're trying to sell to people or convey value well, you know, I'm just gonna do this and I'm just gonna do that and I'm just gonna do this it kind of like devalues you a little bit. We use that one just Now. If you're trying to make it seem like not a big deal, to get people's guard down or not make them seem so committed to where it's like hey, look, it's just a 30-minute phone call, no commitment, like you're devalue. You're not like devalue, what's the word I'm looking for here?
Speaker 2:You're making it seem like such a commitment like it's just a 30 minute call, we'll see if things work out. No commitment, blah blah, but when it comes to your product or your services, it's not. Oh, I'm just a photographer. Oh, I'm just a painter. Oh, I'm just a kickboxer, oh, I'm just yeah, I'm saying it kind of devalues a little bit. So I thought it was really interesting. Um, that really really resonated with me oh, yeah, you could.
Speaker 1:You could say, oh, I capture memories or I I capture in a for weddings. It's like I capture an event that I know, for I actually know a videographer that's in our um, in my association, and he has two audiences so he does do. He does do weddings, but he also does something on the commercial side. So he did weddings at first, like you're planning on doing not you doing weddings, but doing the um b to c side, and then he eventually he's like the difference is he's like the process is funny enough, very similar.
Speaker 1:The difference is commercial, commercial companies do they can put a value to oh, are these pictures going to make a sale for me? Like, are there, is there going to be something in here that can make a difference between us? So it's like, yeah, you just have to find that value proposition, the proposition of your value within what you do. It's like we capture great memory, we capture one in a lifetime memories or something like yeah, you know, and that's basically branding and marketing put together. That's the synergy. But one thing I wanted to get back to, which I thought was funny when you were talking about where you're at in your life right now, was, uh, I was 26 when I had my first rebrand period, like my first real, like uh, things need to change in my life, and so I thought it was an interesting correlation, because I think that for and I don't know if it's a male thing or if it's, it's just, there's just two of us. It's happened to.
Speaker 2:I heard it's a lot, it is a lot of uh, a lot of males things that it's in the twenties that a lot of uh, a lot of we leave twenties right.
Speaker 2:It is are changing the most because after 25 your brain stops growing and you switch from chasing girls to career. So between 25 and like 32 I think they say you switch more into career. Women at 25 switch more from career to family. So interest they flip the women are chasing the family in their 30s and the men are chasing the careers yeah, and mine, mine, that happened last year.
Speaker 1:I can put that up to midlife crisis, like that's usually what happens in the late 30s. Right, it's like oh well, oh shit, I've got. No, I, I didn't have that, it was just more so. Okay, I got career now when?
Speaker 2:do we go from here when?
Speaker 1:do we go from here? I think there's an ever-ending cycle where it's like all right, well, I can make another one to two million, but once I make that, what's going to happen?
Speaker 2:Inflation.
Speaker 1:No, well, once I get to three million or four million, then what I'm going to want to get to 10? Yeah, then I get to 10. Yeah, I get the 20. Then I make it make a million, I make a billion. Okay, well, then one I'm going to want is this infinity. So it's like, yeah, there has to be a gratification point where you have to put a enough is enough, enough is enough. But back when you were, yeah, 26, 26. Yeah, and I broke up at around that time and for like 10 months, and it was like, probably I always tell everyone I'm like one of the most crucial times of my life, like the worst feeling.
Speaker 1:But I look back at it and like I, it needed to happen because it was a time when I was like, oh hey, like this is the one first time in my life that I'm actually physically alone, like before. That. It was, you know, college. I always had roommates. I always at college before I left my parents, you know. So you know, you never really have a time when you're 100% alone, and I didn't. And so I had that 10 months of. I find myself now in my career and I was. She left me the day before I started working for the Suns, so it was probably the. I don't think they liked me too much. First impressions are definitely a thing, um, and she left the day before yeah, therefore oh and I the energy walking in that is
Speaker 1:rough and I went out and I got, I got, went out and got hammered the night before because I was so messed up. You're trying to just suppress those feelings I went to work.
Speaker 1:I think I've had two hours of sleep. I stayed up until like four and then woke up at six. So I was still pretty drunk when I went in, but if it wasn't for that, I wouldn't have decided hey, I'm past the party phase of my life. I cut out drinking completely. I started going to the gym. I just said one day I'm done and I just decided I didn't want in my life anymore. And then I started going to the gym every day and finding my, my health in that way, and so that was my first real spot.
Speaker 1:And we talk about energy, I mean talking about how things lead to certain things. Like I, my path at that time was athletes, but the gym was actually the thing that got me past that first period. It's also the thing that got me past my is getting me past the second period. Like if I didn't start going back to the gym and connecting back with myself and finding that connection, I wouldn't have gone in there and been like wow, these are the people I want to help. Like this, this is it like, this is this is you know, um, and yeah, and at the same time, it's not like I'm completely like obsessed with it anymore. I'm not like a personal trainer or like I never wanted to do competitions, I was always just mental health situation. So, yeah, at that time that was it. Man and I, you know, went 10 months at the suns and then I had a couple other jobs before I went out on my own.
Speaker 1:But first it was that time when she left me and I just thought it was a funny correlation because I was in the same boat. I was like I'd find myself, what do I want to do? I started box. I think I started boxing at that time too. Yeah, so take you know, I took up boxing. Um, I was doing, you know, I was crazy, I was. I was doing boxing, I think three, four times a week. I was hitting. There was times when I would do a double session, I would do like the gym and then I would go to boxing and boxing is all endurance, right. So it was like it was hard, I do that. And then I got back into soccer, because when I was younger I played soccer. To be like my dad is a kicker. So I was like, oh, I'm going to start doing indoor and outdoor soccer again. So I was literally playing two to three games a week. So I was literally that's all I was doing for like 10 months is all athletics. It was crazy.
Speaker 2:This isn't hard, but you know I've seen a correlation with successful people like yourself is obsessive behavior.
Speaker 1:I'm an all or nothing guy.
Speaker 2:Right, and I think, like Joe Rogan said this, you said this. I know I have an obsessive behavior. They told me that in the video games like when I was playing the video games, like dude, I would play 14 hours a day. I didn't stop it. Just, I'm so obsessive about stuff and I think that's like a double edged sword because you can run into burnout and you can really wear yourself out. I think on one thing, because you just don't kind of take some time to smell the roses, as they say. I think it's a but it's better to be like that than just be lazy, you know, sitting around the house.
Speaker 1:Well, and that was funny enough when I started bringing the gym back in. So I was on keto, I did keto for like two years straight. I was in ketosis for like two years.
Speaker 2:I only tried it for like three months.
Speaker 1:And it was well. The first time I did it was a month. The second time I did it was three months. The third time is, when I really did it, it wasn't dirty keto, it was all clean keto. The whole point is I was I watched my macros like crazy so I was literally like on when I was bulking I was eating 300 grams of carbs, 180 grams of protein, 40 to 60 grams of fat, like a day, and so when I got back into working out again, I'm like I started eating that way again. But I couldn't necessarily go to the gym six days a week anymore because I have children, Like I was at a point. So that's been the hardest challenge for me being an all or nothing guy is it's like I'm not all or nothing. I have to learn that. That it it's okay to um, still love doing something like that, but also understand that, um, I can't eat this type of, I can't be an all or nothing guy with my food right now, because I'm going to just get fat.
Speaker 2:Yeah, it's like these. It's like, uh, it's. For me it's been waves of uh, you know, when I was like 17 to uh, when I was like 11, 12, I picked on a lot and I wanted to prove myself. So I got really strong and and then I wore that out and Apple, you know, 16 to like 19. I didn't want to work out at all, I just had no motivation, didn't want to go to the gym at all, I had no motivation. And then from the time I was like 20 until I was like 23 or 24, I hit that shit hard, yeah, especially when I was trying out for pararescue, you know, I was hitting that shit hard. And then the last couple of years I've just been like, yeah, I guess I'll just work, you know. And uh, now I'm back in that cycle again. It's like the stock market, you know what I mean. You're just doing this the whole time. And I'm back in that cycle where I want to be really active and around people.
Speaker 1:And.
Speaker 2:I I think that, like you said, that, uh, there's like certain things that happen in your life that trigger change. I think for me that panic attack was a bit mad, because I was like jesus christ, like if that would have been, if that would have been it, if that would have been, all of that stress would have been pointless yeah right, like it would have been pointless.
Speaker 2:Um, and the only thing I thought about was my family at that last moment. So if I thought I was done and I really felt like I was, it was terrifying. I had like a week after that I was like please don't let that happen again. I was like scared. You know, I was a little little bitch, a little bit about it, because I was like it was just terrifying. Um, but then you know, I realized like okay, if family is what I thought about in that moment, that's must be what's most important to me. Kind of brought that so that should be my focus.
Speaker 2:But I'm trying to get really good at now, or trying to work on it is, when I do stuff I don't do it too long. Like, if I play a video game, I'll play for like an like an hour or two, then I get off. And if I go to work on the computer, I'll do it for a couple hours and then I'll go, go out and do some errands or I'll go on a walk or I'll walk the dog. Like I'm trying to get better at breaking up patterns, like habits you know what I mean where the day is more broken up with and it keeps things fresh. It keeps things exciting. It doesn't make things get to a point. I think it's like when you're a kid and you play with a toy too long, gets bored, you're like fuck that, I don't want that, you throw it away. You never touch it again. It's the same thing, you know, and I wear something out and I think that what you're saying is exactly.
Speaker 1:It's easy to come back up because you're making me think of when I first started I mean I started when I quit the corporate world I had, I mean, I saved up like 30 grand over a seven year period. So I saved a cushion. I was smart about it. But I'm like I have one year Right and I, luckily enough, had this gig that I got from my wife's friend. That was like oh, someone's looking for someone to do. This is where I got in the digital marketing right, where he's like I just need someone to do some digital marketing for $35 an hour, which back then for me I was like that was $2,000 a month, off of the hours he gave me, and I I survived off it. I literally lived off of what he paid me for I think six, seven months. And then I got my first friend out of a referral, a first client, which is still my client today. That client awesome, he pays me the most out of all of our clients.
Speaker 1:Funny enough, um, and it just built over time. But I remember like I would. I would because when I was in the corporate world it was very easy for me to manage my food intake. It was very easy because I was like, okay, I'm here, I would. Because when I was in the corporate world, it was very easy for me to manage my food intake. It was very easy because I was like, okay, I'm here, I want to take a lunch. So I have my snacks and my lunch. And even in the corporate world, I was very rigorous. I was one of those people that would work. All my teammates were in Florida and so I, even though I went to the building, all my teammates were in Florida. So, um, I literally worked like five, six hours and I remember that for after that first three months, looking at the projects that were done and I had twice as many in that time period as anyone, I think at 180, and the closest one to me had like 105 projects done within the period of time. And I'm like I'm like five, six hours here. I was working five, six hours, very content, and then I'd go to the gym. I'd leave and go to the gym for the other two hours because I'm like what my boss doesn't know won't hurt him. My production scores are up. Why would I even tell him I'm leaving early? No one will know, um, until I finally left and. But I remember that I was very much at that place where I was like I'll work, I just worked on the couch, I I enjoyed it.
Speaker 1:I didn't really think about growth that much until I got that second client where I was like and I just sold, like it was like a $1,500 job and I was like counting the numbers. I'm like I remember when I got that first six or seven. You're making me actually think about the nostalgia. Now it's like. Now it's, it's completely different. But uh, um, it's good to look back on that. But I was like that.
Speaker 1:And now again, this last year, I had to bring that back because it was. I think that can hit because I'm not at a. Back then it was myself. Back then it was like oh, I have to do this myself. I did bring on a couple of freelancers to do some smaller things for me as I got new clients, but it was nothing big. But now I'm in a completely different place. Now I'm in a place where my team is turning into like a team, like it's. It's more. We have to have a vision. I'm no longer I'm trying to move away from delegating. It's very easy.
Speaker 1:So, with what you're doing, where you're like oh, I'm testing waters, I'm doing b2c. I think that's very common and I think it's needed because it's going to help. You see, you're going to learn all those mistakes. It's very similar to me and I still have some of those clients right now which are kind of probably holding me back a little bit, but they pay my bills. They're not all gyms, yeah, but I learn, I still learn. It's very similar concepts and structures of what I do. So, back to what I was saying yeah, like I think that that's a common thread multiple times as you evolve, like it's okay that you're going to be a C and that you'll get to a point that could last you years. I mean, it lasted me six for a while hey, look, you want, you want some more nostalgia.
Speaker 2:Man, I uh, I worked with my uh, first ideal client a couple weeks. That's going in the world, yeah, best of all the world. I mean he, he called me up and because I have 38 000 followers on instagram and I've only gotten two customers from it. Okay, so whatever people think about like social media, social media is so over saturated. Let's talk about that. Man, you want to talk about that? Oh yeah, it's so oversaturated at this point to where you just don't get, unless I mean I could structure it a different way or brand it a different way or do something different or offered or something like that, but there's just so much content being pumped out out there that it's really hard to get customers.
Speaker 2:And I know this. Like it really resonated with me when I met Fernando at printing solutions to print my business cards out and hopefully they're done today. He said look, brother, you don't need a good business card when you got a solid handshake and a clean look like yourself. He said get out there and go sell yourself, right? And it really resonated with me. I'm like, well, everybody's telling me to go on social media and put all this stuff out, put it out, put it out, put it out, put it out. But even though people do feel a connection to me because they enjoy my videos, they're kind of heartwarming they don't really get to see me much and I'm not really there to talk to him, so I need to get out more.
Speaker 2:You know what I mean. It's kind of like I'm not going to compare myself to Elon Musk, but what I'm saying like the example of actions wise. Elon Musk has become a politician almost where he's not really running the business a lot behind the scenes. He's doing podcasts, he's doing conferences, he's doing phone calls, he's meeting people, he's networking, he's all the time just he's a handshake person. You know what I mean at this point and I think that like we need more of that today and less of the social media stuff just getting out there meeting people we do and it's the reason I want to bring it up is because when you told me you had 38,000, you said 38,000, right, 38,000.
Speaker 1:And you're like I've gotten two clients from that. I'm like, yeah, that sounds about right. I mean because when I work with professional athletes, for instance, I get this all the time. They're like I want to grow a social following and I'm like why they? Most of it was vanity. That's one of the reasons I quit, because I was like I I'm not here to help your vanity, I'm here to grow a business. If you have a business, right, I mean I'd rather get you a thousand followers and get you 10 clients and get you a million followers and 10 clients like that's.
Speaker 1:And so when? Because the internet is so saturated and this is why I made the cringe moment earlier about digital marketers. When they talk about, when they talk about oh you just, you just need to go on and you need to do this or you need to do that, it's like it's not about referrals, it's like no, the whole point of social media and google and all that, all of it all online was about communication and building relationships, what it's for connection. And so when I have clients that come to me and they say I want you to do a social media and that's why we're cutting out social media from our offerings, because they're like, yeah, I don't.
Speaker 2:Wow, I was not saying really I doubt you, but I'm just saying like it's kind of nice and refreshing to hear it a little bit because, like, what you're saying is like it's just it's spot on.
Speaker 1:It's just so oversaturated that Well it's not just oversaturated, it doesn't bring any very little ROI. I always put social media in the in the prospect of okay, of course there's paid versus, versus, organic right Organic social media just posting should be done for one thing, and I I still post myself on LinkedIn. Should be done for one thing, and I still post myself on LinkedIn. I stopped really focusing on Facebook or Instagram because it's not really my thing. You know I have a YouTube channel that I have about 5K followers on YouTube, like not a lot, but I'm past the subscriber amount of even getting monetized, right, and so I'm monetized. We have, I think I have about 350k views overall from the period I've had it. So, but I'm more of a niche, so I I purposely don't look, try not to. It's hard not to, but care about it's on your like.
Speaker 2:Can we talk about that for a second? Is the psychological effects of running a social media page yourself is it is mentally and physically draining. I have a website, a really nice website I built on wordpress. It's still like 40 hours to build it. Love that website, beautiful. It doesn't drain me at all. Man like I. I got it up there. It's like it's nice. But instagram does. It really drains me and I do not. I'm me and I'm not about appearances. I'm not about artificial shit and you're, you know who. I'm not about that. But Instagram kind of brings that out of you a little bit, because that's the culture on it Is how many followers do you have? So it's a social credit. It's a social credit.
Speaker 1:It's a credit and I think people gotten past the. The two things I've seen is, well, three things. One, the worst case of it, it's it's become transactional. Yeah, it's, it's helped society think of life as a transactional situation. I'm going to text you, I mean, I mean I'm going to dm you. We won't even talk about the dms I've seen in my professional athletes accounts, but you know how much is your service, how much? Let me hire me, let me do this. It's all about that now. Two is because, so like a platform like Instagram spent billions of dollars finding the psychological dopamine things of how you can do something. You think it's easy. People just think that it's easy, just like photography in a phone that has a camera. They think, oh, I can do photography. It's a similar concept. It's lowered the standard of creativity because people think that they're now can do everything.
Speaker 2:Oh, you really just like triggered a thought in my head about maybe that's why the return on, like the, the ROI, is so low on social media, because it's just debate. It's essentially just a drug and it's not really it's not.
Speaker 1:It's. It's, in a way, is people don't. Instagram itself is not a place like for weddings. Maybe, if it's B2C like yes, you could probably use it and people have. And it's. It's great when you have visual type situations to use it as a portfolio. Sure, um, I'll use, I'll use my instagram for more show. Like like hey, we're just gonna show every once in a while, like I don't have that many followers about 1600, but I mean, I think I tried once to really grow it and then I was like it's just not worth it, though.
Speaker 2:I mean, like you're talking about, I, I, ryan ayler. Back to the. He does the mortgages. He has 6k on facebook. That dude has made so many sales and has so many active people in his facebook. It's insane, because the way he is really focused on who he has and who he caters to and he's really like building the connection there. Um, yeah, I, I, and this is what this is. What bugs me is people oh, you have 38, call, uh, 38k followers. I'm like, yeah, you know it's only 38, because, oh, don't be so humble. I'm like I'm not being humble, I'm just telling you it's not worth it, dog, it's just not. It's well, you know what I mean. It's one thing I've learned about it, though, is it's a night.
Speaker 2:It can help with credibility if somebody doesn't know he's they see it, they're like oh okay, he has this many followers, he's probably credible. Then right, like that's, it helps with that, but there's so many other ways you can do it, but why that's.
Speaker 1:The funny thing is that people look at it as a credibility thing, but it's like but you're a photographer, so unless they're looking at your photos, why does it matter?
Speaker 2:sure, exactly like the credibility is in the, the product that's really why it's funny, because that's our youtube channel.
Speaker 1:Like, yes, I have to use it. I like to use it as credibility and people look at it as credit, like, oh, he must know what he's doing. But I'm like, but do I? Because I could have easily gone on there and bought a million fakes. I've actually seen companies I actually had a prospect come into me, one large, this large I mean they weren't large, they were looking, they got investments from, like richard sherman, um, all these athletes, and they were.
Speaker 1:I was looking at. They're like we need something to do our social media and I was looking at through their account and I'm like you have a million, point two followers and you got 10 likes on this post. I'm like something's wrong. So I went in and I'm like all fake, all fake profiles. I'm like. I asked him I'm like why do you have all fake and this? This happens a lot in the music industry too. Funny enough, and they don't even care. But uh, they buy fake followers and they're like, oh, the investors I think, richard sherman, investors don't care, they don't, they don't. Not that they don't care, they don't know. It's like they don't know. They just see a million followers and they assume look into it, so they'll give us the money is it?
Speaker 2:is it they do it for? Uh, uh, everyone does it reasons everyone does it and it's a.
Speaker 1:It's a simple psychological thing too. Back to your 38, 38, 000. Is they think that you, that you personally, have 38,000 subscribers or followers and so you are the type of person that makes a lot of money because you have enough people backing you that you know how to make money?
Speaker 2:It's like a weird— it is, and it's not at all true. It's not at all true.
Speaker 1:Same thing I tell athletes is I'm like it's not at all true. It's not at all true. Same thing I'm telling my I tell the athletes is I'm like, it's not about your follower account. Like all those accounts I don't know how you got those, but 99% are probably from friends and family and people that you know and you've connected with, but that doesn't necessarily mean that that 38,000 people are your buyers. Maybe you have, maybe you, maybe you have one business in there that you're trying to reach in that account and that's why you got two sales from it, because there's two. So again, it's just another form of collecting people, just like a newsletter. Basically just like a newsletter, just like a contact list, if you built a contact list. Very similar concept, just a different medium. The only difference is that Instagram you can throw pretty images up.
Speaker 2:Yeah.
Speaker 1:I'm a I'm a LinkedIn guy all the way, Like I get on LinkedIn, because LinkedIn is where business happens.
Speaker 2:It's kind of the same thing with Pinterest for women. Women go to Pinterest to buy stuff. They go for outfits and gore and stuff like that. But LinkedIn is where it's at for business. And that's what I'll get more into now, because that's a a big trap that a lot of um, a lot of young people like myself, and especially youngins I say youngins, uh, youngins, I consider like 16 to 21, you know, fresh into college, fresh out of high school, youngins um, it's social media they fall into that trap, you know, and for me I got lucky, just grew and I kind of I was like, oh, this is taking off, I'll become successful over this, and I kept well, it's not just your age, it's not just the young and older people as well.
Speaker 1:Why do you think I stopped doing social media for clients? One one? It was because, for internally, from a business perspective, if I wanted to do it right and bring the expectations that they thought that it was going to give them, I had to pay a designer, I had to pay a copywriter, I had to pay someone to schedule. Of course it's not going to be my copywriter or designer because I pay them more than I would a scheduler Like, for instance, I'll use a gym. For instance, I'll use a gym. They're like I want to grow a follower account. Because they assume that if they grow a follower account, they that if they grow a follower account, they can just make a post about a membership, good to go, and they're going to get a million clients coming into the door. Negative.
